The Routine
All you need to know
Step by step
A good routine comes down to two things:
1. Cleansing, removes sebum, dirt and dead skin cells so your skin can make the most of what comes next.
2. Moisturising, giving your skin the hydration it needs and keeping it there, leaving it soft, smooth and comfortable.
Let's walk through it together;
About Cleansing
All you need to know
A mild, lightly foaming cleanser that removes sebum, dirt and pollution without disrupting your skin’s moisture balance.
When: Morning and evening.
How: Massage a small amount into damp skin – with the Scrubber or your fingertips – and rinse with lukewarm water. Follow with moisturiser.
Exfoliates and helps your skin shed dead cells that make it look dull and clog pores.
When: 1–3 evenings a week, instead of Face Wash – not on top of it.
How: Work into damp skin with the Scrubber using a light hand, avoiding the eye area. Rinse thoroughly and finish with moisturiser.
Exfoliating, the means to gently remove dead skin cells from the surface of your skin, leaving it smoother, fresher and better at absorbing moisture.
A soft silicone brush that lifts sebum and dead skin cells more effectively than your hands alone.
When: With Face Wash morning and evening, and with Face Scrub 1–3 evenings a week.
How: Use light, circular movements. Rinse the Scrubber after use and let it dry.
Your face picks up whatever touches it.
Hands: Wash them before you touch your face, especially before cleansing and applying products. During the day, try to keep them off your face.
Pillowcase: Change it at least once a week. Sebum, sweat and bacteria build up on the fabric, and your face rests on it for hours every night.
Towel: Use a separate towel for your face and swap it every few days. Pat your skin dry rather than rubbing.
The Products

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About Moisturising
All you need to know
A lightweight serum with hyaluronic acid that binds moisture in the skin and leaves it soft.
When: Morning and evening, after cleansing and before your face cream.
How: Apply a small amount to slightly wet skin and smooth it over your face with your fingertips. Let it absorb, then apply cream.
A light moisturiser that hydrates, softens and helps lock in moisture without feeling greasy.
When: Morning and evening. For normal to oily skin.
How: Dot a pea-sized amount on forehead, cheeks and chin, then massage in with small circular movements.
A richer moisturiser that hydrates, softens and helps lock in moisture without feeling greasy.
When: Morning and evening. For dry skin, or skin that feels tight after cleansing.
How: Dot a pea-sized amount on forehead, cheeks and chin, then massage in with small circular movements. Protip: For extra moisture, apply a slightly thicker layer before bed.
What you do around your cream matters as much as the cream itself.
Timing: Apply serum and cream right after cleansing or showering, while your skin is still slightly wet. It helps hold on to the water that’s already there.
Water temperature: Rinse with lukewarm water, not hot. Hot water strips the skin’s natural oils and leaves it drier.
Season: Skin often needs more in winter, when cold air outside and heating indoors dry it out. Switch to Face Cream Intense if Light no longer feels like enough.
Neck: Don’t stop at your jaw. The skin on your neck dries out too.
The Products


































